{"id":44304,"date":"2016-09-16T00:00:00","date_gmt":"2016-09-15T23:00:00","guid":{"rendered":"https:\/\/www.colt.net\/resources\/le-service-client-du-21eme-et-le-sip-trunking\/"},"modified":"2021-04-06T11:22:12","modified_gmt":"2021-04-06T10:22:12","slug":"le-service-client-du-21eme-et-le-sip-trunking","status":"publish","type":"post","link":"https:\/\/legacy.colt.net\/fr\/resources\/le-service-client-du-21eme-et-le-sip-trunking\/","title":{"rendered":"Le service client du 21\u00e8me et le SIP Trunking"},"content":{"rendered":"

Le service client du 21\u00e8me<\/sup> si\u00e8cle a besoin du SIP Trunking\u00a0!<\/strong><\/p>\n

\u00ab\u00a0Vite\u00a0! Notre client a une question et il a besoin d\u2019une r\u00e9ponse rapide et imm\u00e9diate\u00a0!\u00a0<\/em>\u00bb. Tel est le nouveau mantra des services client au sein des entreprises : la rapidit\u00e9 pr\u00e9vaut, et \u00e0 juste titre compte tenu des usages. Les entreprises investissent donc massivement dans des outils adapt\u00e9s \u00e0 un traitement rapide des requ\u00eates les plus simples\u00a0: chat en ligne, gestion des emails entrants, community management, etc.<\/p>\n

Or, la rapidit\u00e9 seule peut s\u2019av\u00e9rer pourtant insuffisante. Ne serait-ce que si la demande entrante gagne en complexit\u00e9, ou si le client pr\u00e9f\u00e8re lui-m\u00eame un contact t\u00e9l\u00e9phonique<\/em>. Int\u00e9grer un r\u00e9seau voix efficace est donc indispensable \u00e0 un traitement qualitatif<\/em> de toutes les demandes formul\u00e9es aupr\u00e8s du service client.<\/p>\n

Pouvoir donner de la voix, toujours et partout<\/strong><\/p>\n

M\u00eame les entreprises dont le mod\u00e8le \u00e9conomique se fonde sur Internet et ses nouveaux usages, ont besoin d\u2019un r\u00e9seau t\u00e9l\u00e9phonique performant. Il s\u2019agit de proposer une exp\u00e9rience “multicanal” aboutie \u00e0 leurs clients, \u00a0d\u2019autant plus quand elles sont pr\u00e9sentes \u00e0 l\u2019international. Par exemple, Trivago<\/u><\/a> devait \u00eatre en capacit\u00e9 de fournir \u00e0 ses utilisateurs un service client t\u00e9l\u00e9phonique multilingue et accessible \u00e0 l\u2019international pour le simple prix d\u2019un appel local. Pour le premier moteur de recherche et comparateur d\u2019h\u00f4tels \u00e0 travers le monde, ces moyens techniques sont depuis ses d\u00e9buts un facteur cl\u00e9 de succ\u00e8s.<\/p>\n

Or, ils d\u00e9coulent directement de l\u2019emploi du SIP Trunking<\/strong>, qui permet de connecter sa t\u00e9l\u00e9phonie \u00e0 son r\u00e9seau IP. Ceci permet \u00e0 Trivago d\u2019appliquer la tarification locale dans tous les pays o\u00f9 il est implant\u00e9, et d\u2019orienter directement les appels vers un op\u00e9rateur parlant la langue appropri\u00e9e. Aucun client de Trivago n\u2019a alors la mauvaise surprise de voir exploser sa facture de t\u00e9l\u00e9phone ou de s\u2019adresser \u00e0 un conseiller qui ne le comprend pas.<\/p>\n

Pouvoir se (re)transformer \u00e0 moindre co\u00fbt<\/strong><\/p>\n

Quel que soit le degr\u00e9 de d\u00e9pendance de son activit\u00e9 \u00e0 l\u2019\u00e9volution d\u2019Internet, le besoin de transformation des entreprises gagne en intensit\u00e9. Le service client doit pouvoir suivre les bouleversements du march\u00e9<\/strong>.<\/p>\n

Or, le SIP Trunking est par essence une technologie apte \u00e0 des ajustements rapides et peu co\u00fbteux, quand bien m\u00eame ces ajustements peuvent \u00eatre massifs. Si un service client doit pouvoir \u00ab\u00a0intervenir\u00a0\u00bb dans un nouveau pays, ou n\u2019a plus besoin d\u2019\u00eatre disponible dans un autre, l\u2019adaptation de sa t\u00e9l\u00e9phonie ne sera l\u2019affaire que de quelques r\u00e9glages. Si une entreprise d\u00e9colle et son service client voit doubler le nombre d\u2019appels entrants, il suffira simplement d\u2019ajouter quelques t\u00e9l\u00e9phones dans le centre d\u2019appels.<\/p>\n

Le SIP Trunking rend accessible aux entreprises un service client multicanal, pour lequel le t\u00e9l\u00e9phone devient aussi flexible et international que le chat ou l\u2019email. Les exigences de leurs clients \u2013 instantan\u00e9it\u00e9, libre choix du canal \u2013 sont respect\u00e9es. Elles peuvent d\u2019ailleurs \u00e9voluer \u00e0 loisir\u00a0: le SIP Trunking s\u2019adaptera<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The blog deals with the benefits of the SIP Trunking for client services. Its provides relevant information in how SIP Trunking could improve the process.<\/p>\n","protected":false},"author":112,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"colt_type":[1487],"colt_ind":[1212],"colt_products":[1260,1492],"colt_solutions":[],"class_list":["post-44304","post","type-post","status-publish","format-standard","hentry","colt_type-blog-fr","colt_ind-business-fr","colt_products-colt-business-connect-fr","colt_products-voice"],"acf":[],"yoast_head":"\nLe service client du 21\u00e8me et le SIP Trunking - Colt Technology Services<\/title>\n<meta name=\"description\" content=\"The blog deals with the benefits of the SIP Trunking for client services. 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