{"id":44281,"date":"2016-03-10T00:00:00","date_gmt":"2016-03-10T00:00:00","guid":{"rendered":"https:\/\/www.colt.net\/resources\/les-reseaux-sociaux-et-les-commerciaux\/"},"modified":"2016-03-10T00:00:00","modified_gmt":"2016-03-10T00:00:00","slug":"les-reseaux-sociaux-et-les-commerciaux","status":"publish","type":"post","link":"https:\/\/legacy.colt.net\/fr\/resources\/les-reseaux-sociaux-et-les-commerciaux\/","title":{"rendered":"M\u00e9dias sociaux et commerciaux"},"content":{"rendered":"<p><strong>Quel impact des r\u00e9seaux sociaux sur les commerciaux ?<\/strong><\/p>\n<p>Dans une soci\u00e9t\u00e9 en pleine mutation o\u00f9 tous les chemins m\u00e8nent non pas \u00e0 Rome&#8230; mais \u00e0 la technologie, la transformation digitale est au c\u0153ur de toutes les pr\u00e9occupations majeures des entreprises. Cette transformation constitue un enjeu essentiel pour toutes les entreprises, mais elle se joue dans des environnements tr\u00e8s diff\u00e9rents et au travers de probl\u00e9matiques extr\u00eamement vari\u00e9es et diverses pour elles.<\/p>\n<p>Les outils digitaux se d\u00e9veloppent \u00e0 vitesse grand V. Leurs usages se g\u00e9n\u00e9ralisent et montent en puissance aupr\u00e8s des clients finaux comme des entreprises. Cela am\u00e8ne des bouleversements dans les mod\u00e8les op\u00e9rationnels, les mod\u00e8les \u00e9conomiques avec des impacts tr\u00e8s importants sur toute la cha\u00eene de valeur.<\/p>\n<p>Depuis quelques ann\u00e9es, la transformation digitale fait partie des imp\u00e9ratifs strat\u00e9giques importants dans l\u2019ensemble des secteurs comme dans l\u2019ensemble des fonctions et des activit\u00e9s. En fait, cela implique une grande diversit\u00e9 de transformations qui vont des produits et des services aux modes de travail des collaborateurs en passant par les activit\u00e9s commerciales.<\/p>\n<p>La question n&#8217;est plus de monter \u00e0 bord du train de la transformation digitale, mais plut\u00f4t est-ce que le voyage en vaut la chandelle et qu&#8217;est-ce que cela apporte \u00e0 l&#8217;entreprise ? Les avis sur les bienfaits divergent, digressent et se perdent parfois dans les m\u00e9andres tortueux de l&#8217;informatique en nuage. Mais une chose est certaine&#8230; La r\u00e9flexion se poursuit tous azimuts. Elle se penche notamment sur les influences de cette \u00e9volution sur les commerciaux. C&#8217;est dans ce contexte que <strong>Carla Decurey<\/strong>,<em> responsable marketing Europe du Sud chez Colt Technology Services<\/em> apporte des \u00e9l\u00e9ments de r\u00e9ponse, mais aussi et surtout sa vision sur les avantages des r\u00e9seaux sociaux professionnels et les enjeux pour les commerciaux. Elle explique comment les r\u00e9seaux sociaux apportent une dimension nouvelle aux interactions du commercial. <\/p>\n<p>D\u00e9couvrez plus amples informations dans l&#8217;article de Carla Decurey publi\u00e9 r\u00e9cemment dans la publication Action Co en cliquant sur le lien <a href=\"https:\/\/www.actionco.fr\/Thematique\/outils-1021\/Breves\/Quel-impact-reseaux-sociaux-commerciaux-302510.htm\">ici<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An article about the IT transformation in the businesses with a vision. How the social media impact the sales role today?<\/p>\n","protected":false},"author":112,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"colt_type":[1487],"colt_ind":[1212,1252,1256],"colt_products":[],"colt_solutions":[],"class_list":["post-44281","post","type-post","status-publish","format-standard","hentry","colt_type-blog-fr","colt_ind-business-fr","colt_ind-technology-fr","colt_ind-telecoms-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00e9dias sociaux et commerciaux - Colt Technology Services<\/title>\n<meta name=\"description\" content=\"An article about the IT transformation in the businesses with a vision. 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