{"id":43938,"date":"2010-03-26T00:00:00","date_gmt":"2010-03-26T00:00:00","guid":{"rendered":"https:\/\/www.colt.net\/resources\/carl-robertson-est-nomme-directeur-marketing-de-colt\/"},"modified":"2010-03-26T00:00:00","modified_gmt":"2010-03-26T00:00:00","slug":"carl-robertson-est-nomme-directeur-marketing-de-colt","status":"publish","type":"post","link":"https:\/\/legacy.colt.net\/fr\/resources\/carl-robertson-est-nomme-directeur-marketing-de-colt\/","title":{"rendered":"Carl Robertson est nomm\u00e9 Directeur Marketing de Colt"},"content":{"rendered":"
\n

Colt, fournisseur de solutions de communications et services IT manag\u00e9s pour les entreprises en Europe, annonce la nomination de Carl Robertson au poste de Directeur Marketing. Dans le cadre de ses nouvelles fonctions, il sera charg\u00e9 de d\u00e9finir et mettre en oeuvre la strat\u00e9gie marketing de Colt. Il devra en particulier d\u00e9cliner le positionnement de la nouvelle marque Colt et l\u2019\u00e9volution de son offre sur ses march\u00e9s en Europe. <\/p>\n

Physiquement bas\u00e9 au si\u00e8ge de la filiale fran\u00e7aise de Colt, Carl Robertson a rejoint la soci\u00e9t\u00e9 en octobre 2007 en tant que Directeur Marketing produits de la Division PME du groupe, avec pour mission de hisser Colt au rang de prestataire majeur de services de technologies de l\u2019information et de la communication sur le segment des petites et moyennes entreprises en Europe (ICT). Parmi ses responsabilit\u00e9s majeures figuraient notamment la refonte du programme partenaires inscrit dans la strat\u00e9gie paneurop\u00e9enne de vente indirecte du groupe, ainsi que du d\u00e9veloppement et du lancement sur le march\u00e9 de la nouvelle plateforme de commerce en ligne legacy.colt.net<\/a>.<\/p>\n

Rakesh Bhasin, CEO de Colt, d\u00e9clare : \u00ab Carl est un expert chevronn\u00e9 en marketing. Il a mis en \u0153uvre des initiatives d\u2019envergure mondiale qui ont montr\u00e9 r\u00e9guli\u00e8rement des r\u00e9sultats tangibles. C\u2019est notamment le cas du lancement de la nouvelle plateforme de commerce en ligne, qui s\u2019est av\u00e9r\u00e9 un succ\u00e8s. Son aptitude \u00e0 concevoir des propositions \u00e0 forte valeur ajout\u00e9e, \u00e0 comprendre les besoins des clients et \u00e0 \u00e9laborer des campagnes originales font de lui le candidat id\u00e9al pour d\u00e9velopper nos activit\u00e9s. \u00bb<\/p>\n

Avant de rejoindre Colt, Carl Robertson a occup\u00e9 plusieurs postes de direction commerciale et marketing sur le march\u00e9 r\u00e9sidentiel, le march\u00e9 des PME et celui des grands comptes internationaux. En tant que Directeur des Programmes Marketing et Ventes chez Orange Business Services, il \u00e9tait charg\u00e9 de la refonte des services. Chez Equant, il a notamment occup\u00e9 les fonctions de Directeur de la strat\u00e9gie commerciale et Directeur marketing produits.<\/p>\n

A propos de Colt<\/strong><\/p>\n

Colt est la plateforme d\u2019\u00e9changes d\u2019informations pour les entreprises en Europe, permettant \u00e0 ses clients de partager, traiter et stocker leurs informations d\u2019entreprise vitales. Colt est un acteur majeur des solutions data, voix et services manag\u00e9s \u00e0 destination des grands comptes, petites et moyennes entreprises et op\u00e9rateurs et fournisseurs de services. Colt est pr\u00e9sent dans 13 pays, la soci\u00e9t\u00e9 a d\u00e9ploy\u00e9 et g\u00e8re un r\u00e9seau de 25 000 km incluant des boucles locales dans 34 grandes villes d\u2019Europe, 16 000 b\u00e2timents connect\u00e9s en fibre optique et 19 Data Centres Colt. Colt est cot\u00e9 \u00e0 la bourse de Londres. Les informations relatives \u00e0 Colt et \u00e0 ses services sont disponibles sur legacy.colt.net<\/a> <\/p>\n

* Plus efficace\/plus rapide\/plus loin.
** La plateforme d\u2019\u00e9changes d\u2019informations pour les entreprises en Europe<\/p>\n

CONTACTS PRESSE:<\/strong><\/p>\n

Grayling<\/strong>
Cl\u00e9mence Ledieu \/ Daniel Da Costa
T\u00e9l : 01 55 30 71 03 \/ 70 90
Fax : 01 55 30 70 71
E-mails : clemence.ledieu@grayling.com<\/a>daniel.dacosta@grayling.com<\/a><\/p>\n

Colt<\/strong>
Fran\u00e7ois d\u2019Essertaux
T\u00e9l. : 01 70 99 56 21 \/ 06 09 22 89 71
Fax : 01 73 01 56 21
E-mail : francois.dessertaux@colt.net<\/a><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Colt, fournisseur de solutions de communications et services IT manag\u00e9s pour les entreprises en Europe, annonce la nomination de Carl Robertson au poste de Directeur Marketing. Dans le cadre de ses nouvelles fonctions, il sera charg\u00e9 de d\u00e9finir et mettre en oeuvre la strat\u00e9gie marketing de Colt. Il devra en particulier d\u00e9cliner le positionnement de…<\/p>\n","protected":false},"author":112,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"colt_type":[1671],"colt_ind":[],"colt_products":[],"colt_solutions":[],"class_list":["post-43938","post","type-post","status-publish","format-standard","hentry","colt_type-news-fr"],"acf":[],"yoast_head":"\nCarl Robertson est nomm\u00e9 Directeur Marketing de Colt - Colt Technology Services<\/title>\n<meta name=\"description\" content=\"Carl Robertson est nomm\u00e9 Directeur Marketing de Colt Colt Technology Services\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carl Robertson est nomm\u00e9 Directeur Marketing de Colt - 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