{"id":43792,"date":"2013-09-09T00:00:00","date_gmt":"2013-09-08T23:00:00","guid":{"rendered":"https:\/\/www.colt.net\/resources\/trafic-web-quelques-conseils-pour-commencer-a-exploiter-le-big-data\/"},"modified":"2013-09-09T00:00:00","modified_gmt":"2013-09-08T23:00:00","slug":"trafic-web-quelques-conseils-pour-commencer-a-exploiter-le-big-data","status":"publish","type":"post","link":"https:\/\/legacy.colt.net\/fr\/resources\/trafic-web-quelques-conseils-pour-commencer-a-exploiter-le-big-data\/","title":{"rendered":"Trafic Web: quelques conseils pour commencer \u00e0 exploiter le Big Data"},"content":{"rendered":"

Neelie Kroes, la commissaire europ\u00e9enne charg\u00e9e de la strat\u00e9gie num\u00e9rique, a d\u00e9clar\u00e9 il y a six mois que l’Europe \u00e9tait entr\u00e9e dans \u00ab\u00a0l’\u00e8re du Big Data\u00a0\u00bb<\/a>. R\u00e9cemment, le ph\u00e9nom\u00e8ne du Big Data a fait l’objet d’un intense battage m\u00e9diatique, certains allant jusqu’\u00e0 le qualifier de \u00ab\u00a0nouveau carburant\u00a0\u00bb de l’Europe.<\/p>\n

Le Big Data, c\u2019est le traitement et l\u2019exploitation d\u2019ensembles volumineux de donn\u00e9es \u00e0 des fins de veille \u00e9conomique. \u00c0 mesure que l’offre de services permettant de traiter ces donn\u00e9es volumineuses s’\u00e9largit, nombreux sont ceux \u00e0 parier sur un recours de plus en plus fr\u00e9quent des entreprises au Big Data.<\/p>\n

En r\u00e9alit\u00e9, pour la plupart des entreprises, les r\u00e9percussions significatives du Big Data risquent de ne pas se faire sentir tout de suite. Cependant, le site Web de votre soci\u00e9t\u00e9 peut constituer un bon point de d\u00e9part\u00a0: en suivant le trafic \u00e0 l’aide d’un logiciel fiable, tel que Google Analytics, vous obtiendrez un ensemble de donn\u00e9es suffisamment significatif pour \u00eatre exploitable et servir de base \u00e0 l’optimisation de votre usage du Web.<\/p>\n

Prenons la liste ci-dessous comme point de d\u00e9part\u00a0:<\/p>\n

    \n
  1. Heures de consultation du site\u00a0:<\/b> vous visualisez mieux les cr\u00e9neaux horaires de fr\u00e9quentation de votre site Web. On observe en g\u00e9n\u00e9ral, sur les sites Web professionnels, un taux de fr\u00e9quentation plus \u00e9lev\u00e9 en semaine et des creux le weekend, mais cela n’est pas une r\u00e8gle absolue. Avant de publier de nouveaux contenus sur votre site Web, choississez le moment opportun pour favoriser la lecture par le plus grand nombre d’internautes possible.<\/li>\n
  2. Provenance du trafic\u00a0: parvenez-vous \u00e0 cibler toute votre client\u00e8le\u00a0?<\/b> La plupart des applications de statistiques Web offrent la possibilit\u00e9 de conna\u00eetre l’origine g\u00e9ographique du trafic d’un site Web dans le monde entier. L’exploitation de ces informations devrait \u00eatre assez simple. Par exemple, en fonction des donn\u00e9es du trafic, vous pouvez d\u00e9cider de cibler vos publicit\u00e9s sur une r\u00e9gion pour laquelle vous n’avez pas encore fait de publicit\u00e9 en ligne.<\/li>\n
  3. Les internautes qui se rendent sur votre site consultent-ils suffisamment de pages\u00a0?<\/b> Souvent, les utilisateurs se rendent sur un site Web \u00e0 la recherche d’une information, puis quittent le site. Ce ph\u00e9nom\u00e8ne porte le nom de rebond. Si l’une des pages de votre site Web affiche un taux de rebond \u00e9lev\u00e9, vous pouvez en d\u00e9duire que les internautes ne poursuivent pas leur visite sur le reste de votre site. R\u00e9fl\u00e9chissez au contenu de cette page et aux informations que vous pourriez \u00e9ventuellement y ajouter. Une autre piste \u00e0 explorer concerne la facilit\u00e9 de navigation offerte par votre site Web.<\/li>\n<\/ol>\n

    Le recours de plus en plus fr\u00e9quent \u00e0 l’analyse strat\u00e9gique des donn\u00e9es vous offrira de nouvelles opportunit\u00e9s d’exploiter le Big Data au profit de votre entreprise. Il vous faudra \u00e9galement mener une r\u00e9flexion s\u00e9rieuse sur la mani\u00e8re dont ces donn\u00e9es sont stock\u00e9es et leur mode d’acc\u00e8s.<\/p>\n

    Vous r\u00e9fl\u00e9chissez \u00e0 l’impact que pourrait avoir le Big Data sur votre activit\u00e9 ou vous cherchez simplement \u00e0 optimiser l’exploitation des donn\u00e9es sur le trafic Web? Contactez-nous ou postez \u00a0un commentaire ci-dessous!<\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Neelie Kroes, la commissaire europ\u00e9enne charg\u00e9e de la strat\u00e9gie num\u00e9rique, a d\u00e9clar\u00e9 il y a six mois que l’Europe \u00e9tait entr\u00e9e dans \u00ab\u00a0l’\u00e8re du Big Data\u00a0\u00bb. R\u00e9cemment, le ph\u00e9nom\u00e8ne du Big Data a fait l’objet d’un intense battage m\u00e9diatique, certains allant jusqu’\u00e0 le qualifier de \u00ab\u00a0nouveau carburant\u00a0\u00bb de l’Europe. Le Big Data, c\u2019est le traitement…<\/p>\n","protected":false},"author":112,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"colt_type":[],"colt_ind":[],"colt_products":[],"colt_solutions":[],"class_list":["post-43792","post","type-post","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"\nTrafic Web: quelques conseils pour commencer \u00e0 exploiter le Big Data - Colt Technology Services<\/title>\n<meta name=\"description\" content=\"Trafic Web: quelques conseils pour commencer \u00e0 exploiter le Big Data Colt Technology Services\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trafic Web: quelques conseils pour commencer \u00e0 exploiter le Big Data - 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