{"id":99942,"date":"2021-06-23T15:58:17","date_gmt":"2021-06-23T14:58:17","guid":{"rendered":"https:\/\/www.colt.net\/resources\/connect-media-and-entertainment-to-the-future\/"},"modified":"2024-08-28T11:18:07","modified_gmt":"2024-08-28T10:18:07","slug":"connect-media-and-entertainment-to-the-future","status":"publish","type":"post","link":"https:\/\/legacy.colt.net\/es\/resources\/connect-media-and-entertainment-to-the-future\/","title":{"rendered":"Conecta los medios y el entretenimiento al futuro"},"content":{"rendered":"\n
Con\u00e9ctate para no perder competitividad<\/h2>\n\n\n\n
Netflix y otros grandes servicios \u00abover-the-top\u00bb (OTT) han subido el list\u00f3n en el mundo de los medios de comunicaci\u00f3n, el entretenimiento y los videojuegos. Actualmente, el p\u00fablico demanda servicios f\u00e1ciles de usar y con contenido interesante, y que adem\u00e1s sean personalizados, atractivos y asequibles. El precio es fundamental para aquellos hogares cuyos ingresos se han reducido.<\/p>\n\n\n\n
Pero si las empresas de medios no revitalizan las iniciativas de transformaci\u00f3n que se han quedado estancadas, no podr\u00e1n competir. Hay presi\u00f3n para trabajar de forma m\u00e1s r\u00e1pida, colaborativa y creativa. Para innovar, lo primero es contar con la tecnolog\u00eda y la infraestructura de telecomunicaciones adecuadas.<\/p>\n\n\n\n
El proveedor de contenidos que est\u00e9 mejor conectado es el que saldr\u00e1 vencedor.<\/p>\n\n\n\n
Todo est\u00e1 en juego<\/h2>\n\n\n\n<\/figure>\n\n\n\n
\u00bfTodo listo para competir?<\/h2>\n\n\n\n
Hay una competencia encarnizada por la atenci\u00f3n de los consumidores. Los clientes se registran enseguida en nuevos servicios digitales para ver contenidos que les interesan, pero tambi\u00e9n tienden a cancelar la suscripci\u00f3n despu\u00e9s de consumir lo que quer\u00edan ver.<\/p>\n\n\n\n
Pero los proveedores de contenido pueden mejorar su competitividad si cuentan con una tecnolog\u00eda potente. Con una buena conexi\u00f3n, estar\u00e1n equipados para producir contenidos nuevos m\u00e1s r\u00e1pido y distribuirlos, y monetizarlos de forma m\u00e1s eficaz.<\/p>\n\n\n\n
Es dif\u00edcil ganarse a los clientes, y esta relaci\u00f3n no tiene por qu\u00e9 finalizar cuando acaba el periodo de prueba gratuita o cuando terminan de ver su serie favorita. Los proveedores de contenidos conectados contar\u00e1n con la tecnolog\u00eda adecuada para:<\/p>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n","protected":false},"excerpt":{"rendered":"
Durante la pandemia, la mayor\u00eda de las empresas de los medios se las apa\u00f1aron para ofrecer una buena experiencia a pesar de sus infraestructuras desconectadas.<\/p>\n","protected":false},"author":2,"featured_media":98511,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"colt_type":[1204],"colt_ind":[1806,1244],"colt_products":[],"colt_solutions":[],"class_list":["post-99942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","colt_type-whitepaper-es","colt_ind-gaming-es","colt_ind-media-es"],"acf":[],"yoast_head":"\n
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