{"id":47663,"date":"2016-05-24T00:00:00","date_gmt":"2016-05-23T23:00:00","guid":{"rendered":"https:\/\/www.colt.net\/resources\/movilidad-y-tecnologia-en-banca\/"},"modified":"2016-05-24T00:00:00","modified_gmt":"2016-05-23T23:00:00","slug":"movilidad-y-tecnologia-en-banca","status":"publish","type":"post","link":"https:\/\/legacy.colt.net\/es\/resources\/movilidad-y-tecnologia-en-banca\/","title":{"rendered":"Movilidad y Tecnolog\u00eda en Banca"},"content":{"rendered":"<h1 style=\"text-align: center\"><strong>La banca se mueve al m\u00f3vil y a las tecnolog\u00edas de movilidad<\/strong><\/h1>\n<p>Es un hecho: las sucursales f\u00edsicas poco a poco est\u00e1n dejando paso a unas\u00a0 soluciones tecnol\u00f3gicas m\u00e1s demandadas. Un paso m\u00e1s hacia la Transformaci\u00f3n Digital de nuestra vida, que ahora ata\u00f1e a uno de los sectores con m\u00e1s solera del mundo contempor\u00e1neo: la banca.<\/p>\n<p>La generaci\u00f3n <em>millenial<\/em>, adem\u00e1s de destacarse como la m\u00e1s numerosa (nacidos entre 1980 y 2000<a href=\"#_ftn1\" name=\"_ftnref1\"><sup><sup>[1]<\/sup><\/sup><\/a>), lleva unos a\u00f1os marcando las tendencias de consumo de la sociedad en general y guiando los destinos de las empresas tecnol\u00f3gicas. El 94% de ellos tienen un <em>smartphone<\/em> y se sienten m\u00e1s c\u00f3modos con la tecnolog\u00eda. Para ellos operar a trav\u00e9s del m\u00f3vil, una web, el correo electr\u00f3nico, aplicaciones o incluso <em>wearables<\/em> resulta pan de cada d\u00eda y se ha transformado en su ecosistema natural.<\/p>\n<p>En 2015, en Espa\u00f1a operaban hasta 83 compa\u00f1\u00edas de las denominadas <em>Fintech, <\/em>que facturaron m\u00e1s de 1.400 millones de d\u00f3lares en todo el mundo. Cifras que siguen aumentando y que est\u00e1n marcando la tendencia del futuro para la banca (no hay m\u00e1s que ver las \u00faltimas rondas de financiaci\u00f3n que han levantado algunas de estas empresas). Sin duda el foco ha cambiado, ya no es suficiente con realizar aplicaciones o webs m\u00f3viles de banca que te faciliten realizar gestiones sencillas, sino que las ofertas son cada vez m\u00e1s sofisticadas. Asesor\u00eda financiera, pr\u00e9stamos, pagos m\u00f3viles, <em>crowdfunding,<\/em> microtransferencias, h\u00e1bitos de gasto, cotizaciones en bolsa e incluso gestores de patrimonio m\u00f3viles; todas ellas son operaciones que se empiezan a realizar en cualquier sitio desde un tel\u00e9fono m\u00f3vil.<\/p>\n<p>Estas operaciones suponen nuevos retos para la banca tradicional, por un lado la ciberseguridad y por otro la tecnolog\u00eda y la velocidad de conexi\u00f3n. Los datos bancarios resultan los m\u00e1s jugosos para los miles de piratas inform\u00e1ticos que est\u00e1n pululando por las redes a la caza de ellos, por lo que las medidas de seguridad m\u00f3viles tienen que ser casi perfectas y actualizarse a alta velocidad. Hablamos de cosas como la localizaci\u00f3n de servidores, encriptaci\u00f3n de datos o la verificaci\u00f3n de credenciales. En cuanto a la tecnolog\u00eda y la velocidad de conexi\u00f3n, \u00e9stas se deben adaptar a las necesidades del usuario. Desde Colt apostamos por pol\u00edticas <em>Bring Your Own Device<\/em> y prestamos servicios personalizados para cada cliente, con portales autogestionables en cuanto a la velocidad de conexi\u00f3n y el ancho de banda que puedan ser necesarios. Lo vital en este punto es encontrar la perfecta mezcla entre velocidad y experiencia del usuario para que la realizaci\u00f3n de tareas bancarias sea segura, eficaz y fluida, all\u00e1 donde se realicen.<\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\"><sup><sup>[1]<\/sup><\/sup><\/a> https:\/\/www.goldmansachs.com\/our-thinking\/pages\/millennials\/index.html<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La banca se mueve al m\u00f3vil y a las tecnolog\u00edas de movilidad millenials crowfunding network servicios bancarios<\/p>\n","protected":false},"author":112,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"colt_type":[1174],"colt_ind":[1224],"colt_products":[],"colt_solutions":[],"class_list":["post-47663","post","type-post","status-publish","format-standard","hentry","colt_type-blog-es","colt_ind-finance-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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