{"id":47587,"date":"2015-09-18T00:00:00","date_gmt":"2015-09-17T23:00:00","guid":{"rendered":"https:\/\/www.colt.net\/resources\/que-ha-pasado-con-los-wearables\/"},"modified":"2015-09-18T00:00:00","modified_gmt":"2015-09-17T23:00:00","slug":"que-ha-pasado-con-los-wearables","status":"publish","type":"post","link":"https:\/\/legacy.colt.net\/es\/resources\/que-ha-pasado-con-los-wearables\/","title":{"rendered":"\u00bfQu\u00e9 ha pasado con los wearables?"},"content":{"rendered":"<p>Hasta hace relativamente poco los <em>wearables<\/em> eran el tipo de dispositivo m\u00e1s esperado, una joven promesa a punto de estallar, capitaneados por los smartwatches. Parec\u00edan dispuestos a ser la estrella de la escena hiperconectada. Pero ahora mismo, tras meses de lanzamientos y lanzamientos de productos, <strong>parecen una tecnolog\u00eda estancada<\/strong>, a la que los usuarios no le han hecho mucho o ning\u00fan caso.<\/p>\n<p>Todas las marcas se fueron subiendo al carro de los <em>wearables<\/em>, pero a\u00fan as\u00ed las ventas de este tipo de dispositivos no despegaban. Luego se pens\u00f3 que esto mejorar\u00eda con la llegada del smartwatch m\u00e1s esperado, el iWatch, de Apple por supuesto. Sin embargo, tras el boom inicial y las t\u00edpicas colas marca de la casa, el producto de Cupertino tampoco ha conseguido levantar el mundo smartwatch en particular, ni el de los <em>wearables<\/em> en general.<\/p>\n<p>Las posibles flaquezas que ya se mencionaban sobre estos dispositivos cuando se esperaba el <em>boom<\/em>, siguen siendo evidentes. En primer lugar, su utilidad; es cierto que en el terreno de la salud y del fitness, los <em>wearables <\/em>tienen unas utilidades claras y provechosas que otros dispositivos no ofrecen. Sin embargo, m\u00e1s all\u00e1 de este nicho concreto de mercado, <strong>los <em>wearables<\/em> siguen sin encontrar una funcionalidad, una utilidad que les proporcione el \u00e9xito esperado<\/strong>, m\u00e1s all\u00e1 de ser un dispositivo en el que poder ver las notificaciones de nuestro smartphone sin tener que meter la mano en el bolsillo.<\/p>\n<p>La tecnolog\u00eda <em>wearable<\/em> no ha calado entre los usuarios. As\u00ed lo demuestra el <a href=\"https:\/\/www.gartner.com\/newsroom\/id\/3114217\">informe<\/a> anual de Gartner sobre tecnolog\u00edas emergentes. En \u00e9l, los <em>wearables <\/em>ya alcanzaron su pico m\u00e1s alto y ahora afrontan una cuesta abajo. A pesar de ello puede verse como una oportunidad, una \u00e9poca m\u00e1s relajada, en la que quiz\u00e1s las compa\u00f1\u00edas no act\u00faen con prisa por tener su propio smartwatch, sino por ofrecer un <em>wearable<\/em> con funcionalidades distintivas y provechosas para los usuarios.<\/p>\n<p>El desaf\u00edo para las marcas es muy interesante. Y no podemos olvidar que el reto ser\u00e1 a\u00fan mayor si se animan a hacerlo, porque si es as\u00ed el volumen de datos, como ya se ha comentado, crecer\u00e1 de manera exponencial, y <strong>el \u00e9xito de esta era hiperconectada depender\u00e1 de que toda la informaci\u00f3n recopilada por estos <em>gadgets<\/em> sea analizada e interpretada de la manera m\u00e1s eficiente posible<\/strong>.<\/p>\n<p>La duda sigue planeando sobre los <em>wearables<\/em> que de momento no han marcado el paso como se esperaba. El <em>boom<\/em> ya ha pasado, pero veremos si las marcas le conceden una pr\u00f3rroga y se muestran decididas a aprovechar sus posibilidades, o si el smartphone sigue siendo el rey de reyes. El momento es muy interesante y los datos ya crecen sobremanera, pero si los <em>wearables <\/em>empiezan a sacar cabeza el mundo hiperconectado se volver\u00e1 m\u00e1s interesante a\u00fan. Como siempre, el tiempo ser\u00e1 quien dicte sentencia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>wearables, colt, smartphone, smartwatch, iWacht<\/p>\n","protected":false},"author":112,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"colt_type":[1174],"colt_ind":[],"colt_products":[],"colt_solutions":[],"class_list":["post-47587","post","type-post","status-publish","format-standard","hentry","colt_type-blog-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 ha pasado con los wearables? - Colt Technology Services<\/title>\n<meta name=\"description\" content=\"wearables, colt, smartphone, smartwatch, iWacht\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 ha pasado con los wearables? 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