{"id":47546,"date":"2014-02-18T00:00:00","date_gmt":"2014-02-18T00:00:00","guid":{"rendered":"https:\/\/www.colt.net\/resources\/datos-patrocinados-amenaza-u-oportunidad\/"},"modified":"2014-02-18T00:00:00","modified_gmt":"2014-02-18T00:00:00","slug":"datos-patrocinados-amenaza-u-oportunidad","status":"publish","type":"post","link":"https:\/\/legacy.colt.net\/es\/resources\/datos-patrocinados-amenaza-u-oportunidad\/","title":{"rendered":"Datos patrocinados: \u00bfamenaza u oportunidad?"},"content":{"rendered":"<p>Uno de los grandes problemas de los usuarios de telefon\u00eda m\u00f3vil es el desequilibrio que suele haber entre la <strong>capacidad de descarga de datos de su tarifa<\/strong> y el <strong>consumo de informaci\u00f3n<\/strong> masivo que hacen las aplicaciones cuando se conecta a internet. A medida que evoluciona la Red y cobran peso las comunicaciones basadas en imagen y sonido frente al texto, es m\u00e1s f\u00e1cil que el usuario necesite un l\u00edmite de bajada de datos m\u00e1s amplio. La soluci\u00f3n a este problema, hasta ahora, consist\u00eda en incrementar el tope contratado a cambio del pago de cuotas m\u00e1s elevadas. Hasta ahora. Nuevas alternativas proponen el <strong>patrocinio de datos<\/strong> como forma de costear o subvencionar la navegaci\u00f3n de los usuarios desde el tel\u00e9fono m\u00f3vil.<\/p>\n<p>El planteamiento de los datos patrocinados es sencillo: los clientes de la compa\u00f1\u00eda que ofrezca una opci\u00f3n de este tipo se beneficiar\u00edan de que terceras empresas pagaran a la operadora por asumir el coste del consumo de datos al navegar por ciertos contenidos propios. Por poner un ejemplo: si una empresa contratara la prestaci\u00f3n a clientes finales de este servicio de valor a\u00f1adido, un usuario de la operadora que proporcionara el formato <strong>podr\u00eda consumir v\u00eddeos, por ejemplo, sin que esto impactara negativamente en su cuota de datos<\/strong>. Asimismo, un servicio online, como una plataforma de streaming, <strong>podr\u00eda asumir el coste de navegaci\u00f3n de los internautas para propiciar el empleo de su plataforma<\/strong>. Para los usuarios ser\u00eda, sin duda, una propuesta muy atractiva. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uno de los grandes problemas de los usuarios de telefon\u00eda m\u00f3vil es el desequilibrio que suele haber entre la capacidad de descarga de datos de su tarifa y el consumo de informaci\u00f3n masivo que hacen las aplicaciones cuando se conecta a internet. A medida que evoluciona la Red y cobran peso las comunicaciones basadas en&#8230;<\/p>\n","protected":false},"author":112,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"colt_type":[],"colt_ind":[],"colt_products":[],"colt_solutions":[],"class_list":["post-47546","post","type-post","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Datos patrocinados: \u00bfamenaza u oportunidad? - Colt Technology Services<\/title>\n<meta name=\"description\" content=\"Datos patrocinados: \u00bfamenaza u oportunidad? 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