{"id":47215,"date":"2013-09-16T00:00:00","date_gmt":"2013-09-15T23:00:00","guid":{"rendered":"https:\/\/www.colt.net\/resources\/como-empezar-a-usar-el-big-data-analice-su-trafico-web\/"},"modified":"2013-09-16T00:00:00","modified_gmt":"2013-09-15T23:00:00","slug":"como-empezar-a-usar-el-big-data-analice-su-trafico-web","status":"publish","type":"post","link":"https:\/\/legacy.colt.net\/es\/resources\/como-empezar-a-usar-el-big-data-analice-su-trafico-web\/","title":{"rendered":"C\u00f3mo empezar a usar el Big Data: analice su tr\u00e1fico web"},"content":{"rendered":"

Hace seis meses, Neelie Kroes, el comisario europeo encargado de la agenda digital afirm\u00f3 que Europa hab\u00eda entrado en la “era del Big Data”<\/a>. El Big Data est\u00e1 en auge, incluso se ha afirmado que es el nuevo petr\u00f3leo europeo. Consiste en el uso de grandes conjuntos de datos para generar inteligencia de negocio. A medida que se crean m\u00e1s servicios que permiten procesar el Big Data, muchos expertos vaticinan que las empresas los usar\u00e1n cada vez con mayor frecuencia. Pero en realidad, para muchas empresas la probabilidad de que sufran grandes cambios por el Big Data es escasa, por el momento. Un buen punto para comenzar puede ser el sitio web de su empresa, haciendo seguimiento del tr\u00e1fico \u00a0mediante una herramienta fiable como Google Analytics. As\u00ed, obtendr\u00e1 un excelente conjunto de datos con el que trabajar y que podr\u00e1 utilizar para modificar su actividad web. Para empezar, eche un vistazo a esta lista:<\/p>\n

    \n
  1. Cronolog\u00eda del tr\u00e1fico:<\/b> debe saber bien en qu\u00e9 momentos acceden los usuarios a su sitio web. La mayor\u00eda de las empresas reciben m\u00e1s tr\u00e1fico de lunes a viernes y menos el fin de semana pero esto no es as\u00ed para todas las empresas. Piense en qu\u00e9 momento deber\u00eda publicar nuevos contenidos en su sitio web para que sean vistos por el mayor n\u00famero de personas.<\/li>\n
  2. Ubicaci\u00f3n del tr\u00e1fico:<\/b> \u00bfest\u00e1 llegando a toda la base de clientes? La mayor\u00eda de los programas de estad\u00edsticas web le permiten ver de qu\u00e9 lugares del mundo procede el tr\u00e1fico. Debe ser muy sencillo usar esta informaci\u00f3n. Por ejemplo, podr\u00e1 dirigir anuncios a una regi\u00f3n en la que no tenga publicidad online, seg\u00fan los datos de tr\u00e1fico.<\/li>\n
  3. \u00bfLos usuarios visitan su sitio web lo suficiente?<\/b> A menudo, la persona mira una cosa en el sitio web y luego lo deja. Esto se denomina rebote. Si una p\u00e1gina tiene una tasa de rebote alta podr\u00e1 ver que la gente no visita el resto del sitio. Piense en lo que hay en esa p\u00e1gina, qu\u00e9 contenido adicional podr\u00eda colocar y si resulta sencillo navegar por el sitio.<\/li>\n<\/ol>\n

    A medida que aumenta el an\u00e1lisis empresarial, descubrir\u00e1 m\u00e1s formas en las que el Big Data pueda tener \u00a0impacto en su empresa. Debe pensar detenidamente sobre c\u00f3mo se almacenan los datos y c\u00f3mo se accede a ellos. Si ha estado pensando en c\u00f3mo afectar\u00eda el Big Data a su negocio o simplemente la mejor forma de usar datos de tr\u00e1fico web, d\u00e9jenos un comentario aqu\u00ed abajo.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Hace seis meses, Neelie Kroes, el comisario europeo encargado de la agenda digital afirm\u00f3 que Europa hab\u00eda entrado en la “era del Big Data”. El Big Data est\u00e1 en auge, incluso se ha afirmado que es el nuevo petr\u00f3leo europeo. Consiste en el uso de grandes conjuntos de datos para generar inteligencia de negocio. A…<\/p>\n","protected":false},"author":112,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"colt_type":[],"colt_ind":[],"colt_products":[],"colt_solutions":[],"class_list":["post-47215","post","type-post","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"\nC\u00f3mo empezar a usar el Big Data: analice su tr\u00e1fico web - Colt Technology Services<\/title>\n<meta name=\"description\" content=\"C\u00f3mo empezar a usar el Big Data: analice su tr\u00e1fico web Colt Technology Services\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo empezar a usar el Big Data: analice su tr\u00e1fico web - Colt Technology Services\" \/>\n<meta property=\"og:description\" content=\"C\u00f3mo empezar a usar el Big Data: analice su tr\u00e1fico web Colt Technology Services\" \/>\n<meta property=\"og:url\" content=\"https:\/\/legacy.colt.net\/es\/resources\/como-empezar-a-usar-el-big-data-analice-su-trafico-web\/\" \/>\n<meta property=\"og:site_name\" content=\"Colt Technology Services\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ColtTechnologyServices\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-15T23:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/legacy.colt.net\/wp-content\/uploads\/2021\/01\/Brand-2021-Stock-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Make Do\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@colt_technology\" \/>\n<meta name=\"twitter:site\" content=\"@colt_technology\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Make Do\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/legacy.colt.net\/es\/resources\/como-empezar-a-usar-el-big-data-analice-su-trafico-web\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/legacy.colt.net\/es\/resources\/como-empezar-a-usar-el-big-data-analice-su-trafico-web\/\"},\"author\":{\"name\":\"Make Do\",\"@id\":\"https:\/\/legacy.colt.net\/#\/schema\/person\/71cb803a99c6757c1c6940a6f0683e57\"},\"headline\":\"C\u00f3mo empezar a usar el Big Data: analice su tr\u00e1fico web\",\"datePublished\":\"2013-09-15T23:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/legacy.colt.net\/es\/resources\/como-empezar-a-usar-el-big-data-analice-su-trafico-web\/\"},\"wordCount\":455,\"publisher\":{\"@id\":\"https:\/\/legacy.colt.net\/#organization\"},\"articleSection\":[\"Soluciones de Red\"],\"inLanguage\":\"es-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/legacy.colt.net\/es\/resources\/como-empezar-a-usar-el-big-data-analice-su-trafico-web\/\",\"url\":\"https:\/\/legacy.colt.net\/es\/resources\/como-empezar-a-usar-el-big-data-analice-su-trafico-web\/\",\"name\":\"C\u00f3mo empezar a usar el Big Data: analice su tr\u00e1fico web - Colt Technology Services\",\"isPartOf\":{\"@id\":\"https:\/\/legacy.colt.net\/#website\"},\"datePublished\":\"2013-09-15T23:00:00+00:00\",\"description\":\"C\u00f3mo empezar a usar el Big Data: analice su tr\u00e1fico web Colt Technology Services\",\"breadcrumb\":{\"@id\":\"https:\/\/legacy.colt.net\/es\/resources\/como-empezar-a-usar-el-big-data-analice-su-trafico-web\/#breadcrumb\"},\"inLanguage\":\"es-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/legacy.colt.net\/es\/resources\/como-empezar-a-usar-el-big-data-analice-su-trafico-web\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/legacy.colt.net\/es\/resources\/como-empezar-a-usar-el-big-data-analice-su-trafico-web\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/legacy.colt.net\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00f3mo empezar a usar el Big Data: analice su tr\u00e1fico web\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/legacy.colt.net\/#website\",\"url\":\"https:\/\/legacy.colt.net\/\",\"name\":\"Colt\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30b5\u30fc\u30d3\u30b9\u682a\u5f0f\u4f1a\u793e\",\"description\":\"Managed Network & Voice Services Provider\",\"publisher\":{\"@id\":\"https:\/\/legacy.colt.net\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/legacy.colt.net\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-ES\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/legacy.colt.net\/#organization\",\"name\":\"Colt Technology Services\",\"url\":\"https:\/\/legacy.colt.net\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\/\/legacy.colt.net\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/legacy.colt.net\/wp-content\/uploads\/2019\/02\/Colt-Logo.png\",\"contentUrl\":\"https:\/\/legacy.colt.net\/wp-content\/uploads\/2019\/02\/Colt-Logo.png\",\"width\":195,\"height\":77,\"caption\":\"Colt Technology Services\"},\"image\":{\"@id\":\"https:\/\/legacy.colt.net\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ColtTechnologyServices\/\",\"https:\/\/x.com\/colt_technology\",\"https:\/\/www.instagram.com\/colttechnologyservices\/\",\"https:\/\/www.linkedin.com\/company\/colt-technology-services\",\"https:\/\/www.youtube.com\/user\/ColtTechnology\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/legacy.colt.net\/#\/schema\/person\/71cb803a99c6757c1c6940a6f0683e57\",\"name\":\"Make Do\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\/\/legacy.colt.net\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fe73597d3286e48e5f95eb7e1bd97ea091a03336686cad88ca44eadaa6287761?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fe73597d3286e48e5f95eb7e1bd97ea091a03336686cad88ca44eadaa6287761?s=96&d=mm&r=g\",\"caption\":\"Make Do\"},\"sameAs\":[\"https:\/\/makedo.net\"],\"url\":\"https:\/\/legacy.colt.net\/es\/resources\/author\/makedo\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"C\u00f3mo empezar a usar el Big Data: analice su tr\u00e1fico web - Colt Technology Services","description":"C\u00f3mo empezar a usar el Big Data: analice su tr\u00e1fico web Colt Technology Services","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"es_ES","og_type":"article","og_title":"C\u00f3mo empezar a usar el Big Data: analice su tr\u00e1fico web - Colt Technology Services","og_description":"C\u00f3mo empezar a usar el Big Data: analice su tr\u00e1fico web Colt Technology Services","og_url":"https:\/\/legacy.colt.net\/es\/resources\/como-empezar-a-usar-el-big-data-analice-su-trafico-web\/","og_site_name":"Colt Technology Services","article_publisher":"https:\/\/www.facebook.com\/ColtTechnologyServices\/","article_published_time":"2013-09-15T23:00:00+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/legacy.colt.net\/wp-content\/uploads\/2021\/01\/Brand-2021-Stock-4.jpg","type":"image\/jpeg"}],"author":"Make Do","twitter_card":"summary_large_image","twitter_creator":"@colt_technology","twitter_site":"@colt_technology","twitter_misc":{"Written by":"Make Do","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/legacy.colt.net\/es\/resources\/como-empezar-a-usar-el-big-data-analice-su-trafico-web\/#article","isPartOf":{"@id":"https:\/\/legacy.colt.net\/es\/resources\/como-empezar-a-usar-el-big-data-analice-su-trafico-web\/"},"author":{"name":"Make Do","@id":"https:\/\/legacy.colt.net\/#\/schema\/person\/71cb803a99c6757c1c6940a6f0683e57"},"headline":"C\u00f3mo empezar a usar el Big Data: analice su tr\u00e1fico web","datePublished":"2013-09-15T23:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/legacy.colt.net\/es\/resources\/como-empezar-a-usar-el-big-data-analice-su-trafico-web\/"},"wordCount":455,"publisher":{"@id":"https:\/\/legacy.colt.net\/#organization"},"articleSection":["Soluciones de Red"],"inLanguage":"es-ES"},{"@type":"WebPage","@id":"https:\/\/legacy.colt.net\/es\/resources\/como-empezar-a-usar-el-big-data-analice-su-trafico-web\/","url":"https:\/\/legacy.colt.net\/es\/resources\/como-empezar-a-usar-el-big-data-analice-su-trafico-web\/","name":"C\u00f3mo empezar a usar el Big Data: analice su tr\u00e1fico web - Colt Technology Services","isPartOf":{"@id":"https:\/\/legacy.colt.net\/#website"},"datePublished":"2013-09-15T23:00:00+00:00","description":"C\u00f3mo empezar a usar el Big Data: analice su tr\u00e1fico web Colt Technology Services","breadcrumb":{"@id":"https:\/\/legacy.colt.net\/es\/resources\/como-empezar-a-usar-el-big-data-analice-su-trafico-web\/#breadcrumb"},"inLanguage":"es-ES","potentialAction":[{"@type":"ReadAction","target":["https:\/\/legacy.colt.net\/es\/resources\/como-empezar-a-usar-el-big-data-analice-su-trafico-web\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/legacy.colt.net\/es\/resources\/como-empezar-a-usar-el-big-data-analice-su-trafico-web\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/legacy.colt.net\/es\/"},{"@type":"ListItem","position":2,"name":"C\u00f3mo empezar a usar el Big Data: analice su tr\u00e1fico web"}]},{"@type":"WebSite","@id":"https:\/\/legacy.colt.net\/#website","url":"https:\/\/legacy.colt.net\/","name":"Colt\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30b5\u30fc\u30d3\u30b9\u682a\u5f0f\u4f1a\u793e","description":"Managed Network & Voice Services Provider","publisher":{"@id":"https:\/\/legacy.colt.net\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/legacy.colt.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-ES"},{"@type":"Organization","@id":"https:\/\/legacy.colt.net\/#organization","name":"Colt Technology Services","url":"https:\/\/legacy.colt.net\/","logo":{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/legacy.colt.net\/#\/schema\/logo\/image\/","url":"https:\/\/legacy.colt.net\/wp-content\/uploads\/2019\/02\/Colt-Logo.png","contentUrl":"https:\/\/legacy.colt.net\/wp-content\/uploads\/2019\/02\/Colt-Logo.png","width":195,"height":77,"caption":"Colt Technology Services"},"image":{"@id":"https:\/\/legacy.colt.net\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ColtTechnologyServices\/","https:\/\/x.com\/colt_technology","https:\/\/www.instagram.com\/colttechnologyservices\/","https:\/\/www.linkedin.com\/company\/colt-technology-services","https:\/\/www.youtube.com\/user\/ColtTechnology"]},{"@type":"Person","@id":"https:\/\/legacy.colt.net\/#\/schema\/person\/71cb803a99c6757c1c6940a6f0683e57","name":"Make Do","image":{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/legacy.colt.net\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fe73597d3286e48e5f95eb7e1bd97ea091a03336686cad88ca44eadaa6287761?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fe73597d3286e48e5f95eb7e1bd97ea091a03336686cad88ca44eadaa6287761?s=96&d=mm&r=g","caption":"Make Do"},"sameAs":["https:\/\/makedo.net"],"url":"https:\/\/legacy.colt.net\/es\/resources\/author\/makedo\/"}]}},"_links":{"self":[{"href":"https:\/\/legacy.colt.net\/es\/wp-json\/wp\/v2\/posts\/47215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/legacy.colt.net\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/legacy.colt.net\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/legacy.colt.net\/es\/wp-json\/wp\/v2\/users\/112"}],"replies":[{"embeddable":true,"href":"https:\/\/legacy.colt.net\/es\/wp-json\/wp\/v2\/comments?post=47215"}],"version-history":[{"count":0,"href":"https:\/\/legacy.colt.net\/es\/wp-json\/wp\/v2\/posts\/47215\/revisions"}],"wp:attachment":[{"href":"https:\/\/legacy.colt.net\/es\/wp-json\/wp\/v2\/media?parent=47215"}],"wp:term":[{"taxonomy":"colt_type","embeddable":true,"href":"https:\/\/legacy.colt.net\/es\/wp-json\/wp\/v2\/colt_type?post=47215"},{"taxonomy":"colt_ind","embeddable":true,"href":"https:\/\/legacy.colt.net\/es\/wp-json\/wp\/v2\/colt_ind?post=47215"},{"taxonomy":"colt_products","embeddable":true,"href":"https:\/\/legacy.colt.net\/es\/wp-json\/wp\/v2\/colt_products?post=47215"},{"taxonomy":"colt_solutions","embeddable":true,"href":"https:\/\/legacy.colt.net\/es\/wp-json\/wp\/v2\/colt_solutions?post=47215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}