{"id":44802,"date":"2010-03-31T00:00:00","date_gmt":"2010-03-30T23:00:00","guid":{"rendered":"https:\/\/www.colt.net\/resources\/carl-robertson-ist-neuer-chief-marketing-officer-bei-colt\/"},"modified":"2010-03-31T00:00:00","modified_gmt":"2010-03-30T23:00:00","slug":"carl-robertson-ist-neuer-chief-marketing-officer-bei-colt","status":"publish","type":"post","link":"https:\/\/legacy.colt.net\/de\/resources\/carl-robertson-ist-neuer-chief-marketing-officer-bei-colt\/","title":{"rendered":"Carl Robertson ist neuer Chief Marketing Officer bei Colt"},"content":{"rendered":"
\n

Colt, einer der f\u00fchrenden Anbieter von Gesch\u00e4ftskommunikationsl\u00f6sungen und IT Managed Services, hat mit Carl Robertson einen neuen Chief Marketing Officer ernannt. In dieser Position wird Robertson f\u00fcr die Entwicklung und das Management der Marketingstrategie des Unternehmens verantwortlich zeichnen. Der Schwerpunkt liegt dabei auf der Kommunikation der neuen Marken- und Marktpositionierung von Colt.<\/p>\n

Robertson kam im Oktober 2007 als Director Marketing & Product f\u00fcr die SME Division zu Colt. Dort war er f\u00fcr die \u00f6ffentlichkeitswirksame Darstellung und Positionierung des Unternehmens als Anbieter von anspruchsvollen Information Communication-Technologie (ICT)-Services f\u00fcr kleine und mittelst\u00e4ndische Unternehmen in ganz Europa zust\u00e4ndig. Schl\u00fcsselbereiche waren die Konzeption und Umsetzung eines neuen, digitalen Vermarktungskanals sowie die Transformation des Colt Partnerprogramms.<\/p>\n

\u201eCarl Robertson hat enorme Erfahrung im Marketing-Bereich. Er hat unter anderem mehrere global angelegte Initiativen entwickelt und realisiert, die sich nachweislich ausgesprochen positiv auf die Gesch\u00e4ftsergebnisse ausgewirkt haben. Ein weiteres Beispiel ist die erfolgreiche Einf\u00fchrung des neuen, digitalen Colt Vermarktungskanals. Carl Robertson ist hochkompetent und damit der perfekte Mann, um unser Gesch\u00e4ft optimal weiterzuentwickeln im Hinblick auf die Erarbeitung stringenter Value Propositions, die Definition der Kundenerwartungen sowie kreative und wirksame Kampagnen\u201c, sagt Rakesh Bhasin, CEO von Colt.<\/p>\n

Vor seiner T\u00e4tigkeit bei Colt war Carl Robertson in verschiedenen F\u00fchrungspositionen in den Bereichen Sales und Marketing aktiv, im B-2-C Segment genauso wie in den SME- und Gro\u00dfkunden-M\u00e4rkten (MNC). Als Director of Marketing & Sales Programmes bei Orange Business Services hatte Robertson beispielsweise die Verantwortung f\u00fcr die Realisierung des Umbaus im Servicebereich. Bei Equant war er Head of Global Sales Strategy und Director Global Product Marketing.<\/p>\n

\u00dcber Colt<\/strong><\/p>\n

The information delivery platform for European business.<\/p>\n

Colt kombiniert sein europaweites Netzwerk, seine fl\u00e4chendeckende IT-Infrastruktur und seine Expertise zu der europaweit f\u00fchrenden Information Delivery Platform. Auf dieser Basis erm\u00f6glicht Colt es seinen Kunden, ihre gesch\u00e4ftskritischen Informationen zu teilen, zu verarbeiten und zu speichern. Als ein f\u00fchrender Anbieter von integrierten Netzwerkdiensten und IT Managed Services adressiert Colt gro\u00dfe und mittelst\u00e4ndische Unternehmen wie auch Wholesale-Kunden. Das Colt Netzwerk erstreckt sich \u00fcber 25.000 Kilometer L\u00e4nge, verbindet 13 L\u00e4nder und umfasst Stadtnetze in 34 europ\u00e4ischen Metropolen mit direkten Glasfaseranbindungen in 16.000 Geb\u00e4uden sowie 19 Colt Rechenzentren.<\/p>\n

Colt ist an der London Stock Exchange gelistet (COLT). Weitere Informationen \u00fcber das Unternehmen und seine Dienstleistungen finden Sie unter legacy.colt.net<\/a>.<\/p>\n

Pressekontakt Colt<\/strong><\/p>\n

Colt Technology Services GmbH<\/strong>
Attila Molnar
Herriotstra\u00dfe 4
60528 Frankfurt\/Main
t + 49 (0) 69 \/ 5 66 06 \u2013 0
f + 49 (0) 69 \/ 5 66 06 \u2013 2230
legacy.colt.net<\/a>
attila.molnar@colt.net<\/a><\/p>\n

Grayling Deutschland GmbH
<\/strong>Marc Pedack
Rather Stra\u00dfe 49d
40476 D\u00fcsseldorf
t + 49 (0) 211 \/ 9 64 85 \u2013 52
f + 49 (0) 211 \/ 9 64 85 \u2013 45
colt-de@grayling.com<\/a><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Colt, einer der f\u00fchrenden Anbieter von Gesch\u00e4ftskommunikationsl\u00f6sungen und IT Managed Services, hat mit Carl Robertson einen neuen Chief Marketing Officer ernannt. In dieser Position wird Robertson f\u00fcr die Entwicklung und das Management der Marketingstrategie des Unternehmens verantwortlich zeichnen. Der Schwerpunkt liegt dabei auf der Kommunikation der neuen Marken- und Marktpositionierung von Colt. Robertson kam im…<\/p>\n","protected":false},"author":112,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"colt_type":[1180],"colt_ind":[],"colt_products":[],"colt_solutions":[],"class_list":["post-44802","post","type-post","status-publish","format-standard","hentry","colt_type-news-de"],"acf":[],"yoast_head":"\nCarl Robertson ist neuer Chief Marketing Officer bei Colt - Colt Technology Services<\/title>\n<meta name=\"description\" content=\"Carl Robertson ist neuer Chief Marketing Officer bei Colt Colt Technology Services\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carl Robertson ist neuer Chief Marketing Officer bei Colt - Colt Technology Services\" \/>\n<meta property=\"og:description\" content=\"Carl Robertson ist neuer Chief Marketing Officer bei Colt Colt Technology Services\" \/>\n<meta property=\"og:url\" content=\"https:\/\/legacy.colt.net\/de\/resources\/carl-robertson-ist-neuer-chief-marketing-officer-bei-colt\/\" \/>\n<meta property=\"og:site_name\" content=\"Colt Technology Services\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ColtTechnologyServices\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-03-30T23:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/legacy.colt.net\/wp-content\/uploads\/2021\/01\/Brand-2021-Stock-21.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"661\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Make Do\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@colt_technology\" \/>\n<meta name=\"twitter:site\" content=\"@colt_technology\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Make Do\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/legacy.colt.net\/de\/resources\/carl-robertson-ist-neuer-chief-marketing-officer-bei-colt\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/legacy.colt.net\/de\/resources\/carl-robertson-ist-neuer-chief-marketing-officer-bei-colt\/\"},\"author\":{\"name\":\"Make Do\",\"@id\":\"https:\/\/legacy.colt.net\/#\/schema\/person\/71cb803a99c6757c1c6940a6f0683e57\"},\"headline\":\"Carl Robertson ist neuer Chief Marketing Officer bei Colt\",\"datePublished\":\"2010-03-30T23:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/legacy.colt.net\/de\/resources\/carl-robertson-ist-neuer-chief-marketing-officer-bei-colt\/\"},\"wordCount\":438,\"publisher\":{\"@id\":\"https:\/\/legacy.colt.net\/#organization\"},\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/legacy.colt.net\/de\/resources\/carl-robertson-ist-neuer-chief-marketing-officer-bei-colt\/\",\"url\":\"https:\/\/legacy.colt.net\/de\/resources\/carl-robertson-ist-neuer-chief-marketing-officer-bei-colt\/\",\"name\":\"Carl Robertson ist neuer Chief Marketing Officer bei Colt - 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